Being in the corporate world from almost 5 years now, I have sort of deeply analysed different corporate structures & functioning. and ALL that I have witnessed makes me think....
There is one thing that really amazes me and that is the way big/small corporates are preferring OUTSOURCING!
One thing that almost all companies prefer getting outsourced is the creatives....Now by creatives, I don't mean just the advertisement part of it but a lil more than that. Companies these days are getting all the new launches, product additions, marketing solutions, online media marketing, and much more outsourced. and That's what makes me wonder why do companies have their own marketing/sales/creative/product/design teams inhouse when almost everything is outsourced????? Either I am getting it wrong or companies like to spend extra money in getting one task done in two ways.
All these questions have hit my mind coz I have been seeing all these working patterns in almost all corporate structures I have come across. There is a product team but their major products are outsourced and all that the inhouse team does is launch it. There is a design team that works on the creatives and marketing of their stuff but there is also a outsourced agency that does the same taking away a fat pay cheque every year. There is a whole lot of services that a company provides but there is a knowledge partner that does work for them in a similar way. PHEW! I see a whole lot of drainage of wealth here.....
I think its a good idea to get the best from the industry to do the work for you for your service requirement, it gives a better outcome but the question is why the in-house mess then? Doesn't it cost a whole lot of money to get one kinda work done in two ways forget money doesn't it wastes time and extra effort?
I guess its time for corporates to rethink their working style.....I mean its for their own good :)
There is one thing that really amazes me and that is the way big/small corporates are preferring OUTSOURCING!
One thing that almost all companies prefer getting outsourced is the creatives....Now by creatives, I don't mean just the advertisement part of it but a lil more than that. Companies these days are getting all the new launches, product additions, marketing solutions, online media marketing, and much more outsourced. and That's what makes me wonder why do companies have their own marketing/sales/creative/product/design teams inhouse when almost everything is outsourced????? Either I am getting it wrong or companies like to spend extra money in getting one task done in two ways.
All these questions have hit my mind coz I have been seeing all these working patterns in almost all corporate structures I have come across. There is a product team but their major products are outsourced and all that the inhouse team does is launch it. There is a design team that works on the creatives and marketing of their stuff but there is also a outsourced agency that does the same taking away a fat pay cheque every year. There is a whole lot of services that a company provides but there is a knowledge partner that does work for them in a similar way. PHEW! I see a whole lot of drainage of wealth here.....
I think its a good idea to get the best from the industry to do the work for you for your service requirement, it gives a better outcome but the question is why the in-house mess then? Doesn't it cost a whole lot of money to get one kinda work done in two ways forget money doesn't it wastes time and extra effort?
I guess its time for corporates to rethink their working style.....I mean its for their own good :)
